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Email verification software helps reduce bounced emails and increase the deliverability rate by ensuring your mailing list contains only authentic recipients, correct email addresses, and valid domains. Lower bounce rates: If the bounce rate is over 2%, your emails will most likely end up in recipients’ spam folders.An email verification tool offers features such as syntax validation and disposable email verification to identify and remove such accounts and provide an accurate view of your campaign’s performance. ![]() ![]() For example, a disposable email ID-created temporarily to bypass the sign-up barrier on a website or to commit cybercrime-may end up in your mailing list and being counted as a valid lead in the campaign metrics. Accurate campaign statistics: Invalid email accounts can skew your marketing campaign’s statistics by representing nonexistent recipients as leads.An email validation tool ensures you get a good return on investment by identifying email IDs with such errors and removing them from your mailing list, thereby reducing costs. Reduced mailing costs: Invalid addresses, syntax errors, and temporary accounts prevent your emails from getting delivered to the intended recipients and cost you much in the long run.
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